How to improve website conversion rate.

Do you know the website conversion rate is one of the most underrated optimizations in the eCommerce industry?

90% of e-commerce owners have no idea on how to improve website eCommerce rate because to most eCommerce owners, the website conversion rate is a difficult process and they have no clue how to implement this.

 

In this guideline, I will breakdown the easy steps and guideline on what to focus on and how to improve.

 

  1. High-resolution images

 

When people browse product online, the easiest way to explain the product is through images. As #1 rules for conversion rate, your product images must be quality and looks nice.

 

People will not pull out the credit card  to buy something that cost them $299 that they can’t even see clearly about the product

 

  1. Emotional appeal

 

What trigger sales you may ask? Well, the #1 reason why people buy is also their emotional decision. Very often people don’t realize a good product and marketing is always about the emotional trigger.

 

IT’s very important that you have a strong emotional appeal that are able to attract the buyers, and this mostly done through good marketing messaging and explanation.

 

  1. Whitespace

 

Focus on white space, less is more. That’s right, when you have too crowded design or a complicated design, it will actually make the brand looks too noisy and people will not enjoy browsing your Shopify store.

 

Try to come with a good design that focuses on less but more.

 

  1. Color palette

 

The color palette is very important for a brand especially if you want the user to remember your brand for a long time.

 

If you have a color palette of 3-4 different set, you will have to use the color palette accordingly. It has to streamline properly with your call to action button, your sign up forms, and you’re messaging as well.

 

Do this properly you will see a significant increase in your returning visitors.

 

  1. Storytelling

 

Do you know that is one of the greatest strategies for the brand? We are living in very crowded internet media these days with so many brands trying to stand out with all sorts of advertising and promotion campaigns.

 

The smart brand that focuses on good storytelling will able to see some significant improvements over the conversion rate.

 

NinjaCommerce relies a lot on storytelling approach when it comes to designing a good store.

 

  1. Keep it Simple

 

Ever heard of KISS, Keep it simple, stupid?

 

Yes, this applies to your website design. When you are trying to do more, people will feel that the approach is a little desperate.

 

In fact, if you focus on simple, this will actually bring you closer to your audience. Less noise, less complicated and easy browsing in your eCommerce store.

 

  1. Responsive to mobile

 

You have to build everything that caters to mobile. In 2019, it’s about 80% of traffic comes to an e-commerce store using their mobile. If your eCommerce is not designed for mobile, you may as well plan to close down your store.

 

Mobile is #1 channel for your eCommerce, don’t design for Desktop anymore.

 

Even Shopee, the #1 eCommerce marketplace in Asia is started with mobile apps.

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